WRITING EMAILS AND LETTERS
USEFUL PHRASES per diversi tipi di lettere formali BUSINESS LETTERS Vocabulary and phrases NEW!!! ENQUIRIES http://www2.elc.polyu.edu.hk/cill/eiw/enquiry_letter_constructor.htm (spiegazione chiara con esercitazione a seguire) Formal Letter Writing (contiene anche un breve elenco sulle abbreviazioni) Enquiry letters: Slideshow utile, con esercizio attivo HOW TO REPLY TO ENQUIRIES http://www2.elc.polyu.edu.hk/cill/eiw/repliestoenquiries.htm COMPLAINTS and REPLIES to COMPLAINTS: modelli ed esercizi HOW TO REPLY TO A COMPLAINT: instructions ........................................................................ BUSINESS ENGLISH NEW http://www.learn-english-today.com/business-english/A-business-english-contents.html General business exercises: http://www.businessenglishsite.com/general-business-english.html |
FRASI TIPO --> REPLY TO AN ENQUIRY
Thank you for your enquiry … for your email …. for contacting us … for your phone call (of 12th Jan) With reference to our recent phone call….. Following our phone conversation… Thank you for your email which I received this morning. I have the pleasure to inform/communicate you that… I am glad ……. I’m writing to inform you … Please, find herewith the information you require(d): … We are pleased to give you the information that you require(d). * In case you need any further information, please [feel free to] contact me/us at my email address: …. / at the following phone number:... Should you need ….. …………….. do not hesitate to contact me/us ……………. you may/can…… For any further information …………… * Yours sincerely/faithfully, Sincerely/Faithfully yours, * I look forward to your reply/confirmation/reservation. I am looking forward to ………….. ……………………….. to hearing from you / receiving your reply/confirmation/reservation |
MEETINGS
vocabulary Business MEETINGS Exercise Menu: Introduction to a Business Meeting (introductory speech) Agreeing and Disagreeing Apologise for Being Late Confirm and Clarify Making Decisions Can't Attend Email Finishing a Meeting Interruptions Expressing Probabilities Participating - essential words Discussing Problems Meeting Procedures Planning and structuring effective meetings COSA FARE prima durante e dopo? Corporate Event Planning (CHECKLIST più che completa) THE ROLE OF A SECRETARY (planning and dealing with meetings) ---------------------------------------------------------- |
NB: Meeting Agenda Template Meeting Agenda Checklist Sample Agenda Sample First Meeting Agenda Sample Minutes Agenda SETTING An example of an agenda might be: · Apologies for absence. · Minutes of last meeting. · Matters arising (from minutes of last meeting). · Item 1 -Training & Development. · Item 2 - Report on Funding. · Item 3 - Finance & Equipment. · A.O.B. (Any Other Business). Time and date of next meeting. cercare anche con Google: "Event planning checklist and timeline" e confrontare gli elenchi |
MARKETING AND SALES
Vocabulary http://www.learn-english-today.com/business-english/A-business-english-contents.html
Strategic Marketing Framework (schema)
Marketing Strategy and Planning (schema)
The MARKETING MIX (B&B sample)
INBOUND versus OUTBOUND Marketing
MARKETING PLAN
Imagine efficace: http://marketing-skills.blogspot.it/2014/09/why-does-your-business-need-good.html
video: why http://www.entrepreneur.com/article/43018 (contiene differenza tra marketing plan e business plan)
MARKETING + MARKETING CONCEPT
Slideshow lungo http://www.slideshare.net/tuulbna/basic-conceptsofmarketing
Set of exercises: http://www.businessenglishsite.com/business-english-marketing-sales.html
Marketing Planning Checklist: http://www.modernmarketingpartners.com/marketing-planning-checklist/
Innovative Marketing Campaign Samples
An effective Marketing Plan for the Hotel and Restaurant Industry
Four Seasons Hotel Marketing Strategy (slideshow)
(SEO = Search Engine Optimization)
Marketing Campaign - 7 steps
ADVERTISING
Molto utile (introduzione semplice a cosa è advertising): Language in advertising (con esercizio finale)http://www.slideshare.net/josezubia/language-in-advertising-16472117
9 majori types of advertising: http://www.slideshare.net/pamiecheer/9-major-types-of-advertising-23905527?related=5
Persuasive writing: http://www.slideshare.net/lydiasprague/persuasive-adverts-key-12263965?related=1
Vocabulary http://www.learn-english-today.com/business-english/advertising-vocabulary.html
http://www.eslflow.com/describingproductsandservices.html sito con vari link
exercise: http://www.businessenglishsite.com/exercise_advertising1.html
http://www.businessenglishsite.com/esl-advertising-vocabulary-matching1.html
good and bad advertising: http://voonishucaru.blogspot.it/2012/10/what-makes-good-or-bad-advert.html
planning an advertising campaign: http://smallbusiness.chron.com/advertising-plan-outline-example-66260.html
slide show - an example: Mauritius Center http://www.slideshare.net/ali_asgarr/advertising-campaign-presentation
The top 10 most remarkable advertising campaign ever
5 most common advertising techniques
LEAFLETS
Leaflet Writing Presentation (slideshare)
Top 10 tips for creating an effective leaflet
How to prepare a TOURIST leaflet
Make a Flyer using Word (video - tutorial)
1. Use bullet points to make the information easier to find.
2. Use imperatives to give instructions or strong advice.
3. Divide your leaflet into sections with clear headings so that it is easy to follow.
4. Divide sections into paragraphs where appropriate.
5. Avoid very long and complicated sentences in order to keep the information clear.
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BUSINESS ENGLISH - altri link utili
http://www.bbc.co.uk/worldservice/learningenglish/business/talkingbusiness/
Talking Business:
Module 1: Telephone; Module 2: Meetings; Module 3: Presentations; Module 4: Negotiations
http://www.bbc.co.uk/worldservice/learningenglish/business/getthatjob/
Get That Job: Jobsearch, CVs, Covering Letters, Interviews
http://www.bbc.co.uk/worldservice/learningenglish/business/tendays/intro.shtml
Ten Days in Manchester (si può seguire la “giornata sì” o la “giornata no” – Good day / bad day)
Day 1: Checking in at the Hotel - Day 2: Registering at the Conference - Day 3: Phoning the Boss - Day 4: Finding an Agent - Day 5: Asking Directions - Day 6: Negotiating a Deal - Day 7: Renting a Car - Day 8: Feedback to the Office - Day 9: Dealing with Customers – Day 10: Entertaining at a Restaurant
http://bogglesworldesl.com/businessESL.htm
Business English ESL Worksheets and Activities
contiene link per fare dei Roleplay (es. “alla Banca”: http://bogglesworldesl.com/bank_roleplay.htm)
http://www.businessenglishpod.com/
interessante ma è a pagamento. Però c’è un “free trial” da provare
http://www2.elc.polyu.edu.hk/CILL/eiw/
Vario materiale dal CV alle Lettere Commerciali
http://www.eslgold.com/business/useful_expressions.html
espressioni utili (nel parlato e nello scritto)
http://www.learn-english-today.com/vocabulary/a_vocabulary-contents.htm
contiene un dizionario generale ma anche un dizionario specifico per il Business English
http://www.utlcairo.org/glossario/glossarioA-D.htm#C
Glossario/Dizionario italiano-inglese commerciale-finanziario
Vocabulary http://www.learn-english-today.com/business-english/A-business-english-contents.html
Strategic Marketing Framework (schema)
Marketing Strategy and Planning (schema)
The MARKETING MIX (B&B sample)
INBOUND versus OUTBOUND Marketing
MARKETING PLAN
Imagine efficace: http://marketing-skills.blogspot.it/2014/09/why-does-your-business-need-good.html
video: why http://www.entrepreneur.com/article/43018 (contiene differenza tra marketing plan e business plan)
MARKETING + MARKETING CONCEPT
Slideshow lungo http://www.slideshare.net/tuulbna/basic-conceptsofmarketing
Set of exercises: http://www.businessenglishsite.com/business-english-marketing-sales.html
Marketing Planning Checklist: http://www.modernmarketingpartners.com/marketing-planning-checklist/
Innovative Marketing Campaign Samples
An effective Marketing Plan for the Hotel and Restaurant Industry
Four Seasons Hotel Marketing Strategy (slideshow)
(SEO = Search Engine Optimization)
Marketing Campaign - 7 steps
ADVERTISING
Molto utile (introduzione semplice a cosa è advertising): Language in advertising (con esercizio finale)http://www.slideshare.net/josezubia/language-in-advertising-16472117
9 majori types of advertising: http://www.slideshare.net/pamiecheer/9-major-types-of-advertising-23905527?related=5
Persuasive writing: http://www.slideshare.net/lydiasprague/persuasive-adverts-key-12263965?related=1
Vocabulary http://www.learn-english-today.com/business-english/advertising-vocabulary.html
http://www.eslflow.com/describingproductsandservices.html sito con vari link
exercise: http://www.businessenglishsite.com/exercise_advertising1.html
http://www.businessenglishsite.com/esl-advertising-vocabulary-matching1.html
good and bad advertising: http://voonishucaru.blogspot.it/2012/10/what-makes-good-or-bad-advert.html
planning an advertising campaign: http://smallbusiness.chron.com/advertising-plan-outline-example-66260.html
slide show - an example: Mauritius Center http://www.slideshare.net/ali_asgarr/advertising-campaign-presentation
The top 10 most remarkable advertising campaign ever
5 most common advertising techniques
LEAFLETS
Leaflet Writing Presentation (slideshare)
Top 10 tips for creating an effective leaflet
How to prepare a TOURIST leaflet
Make a Flyer using Word (video - tutorial)
1. Use bullet points to make the information easier to find.
2. Use imperatives to give instructions or strong advice.
3. Divide your leaflet into sections with clear headings so that it is easy to follow.
4. Divide sections into paragraphs where appropriate.
5. Avoid very long and complicated sentences in order to keep the information clear.
------------------------------------------------------------------------------------
BUSINESS ENGLISH - altri link utili
http://www.bbc.co.uk/worldservice/learningenglish/business/talkingbusiness/
Talking Business:
Module 1: Telephone; Module 2: Meetings; Module 3: Presentations; Module 4: Negotiations
http://www.bbc.co.uk/worldservice/learningenglish/business/getthatjob/
Get That Job: Jobsearch, CVs, Covering Letters, Interviews
http://www.bbc.co.uk/worldservice/learningenglish/business/tendays/intro.shtml
Ten Days in Manchester (si può seguire la “giornata sì” o la “giornata no” – Good day / bad day)
Day 1: Checking in at the Hotel - Day 2: Registering at the Conference - Day 3: Phoning the Boss - Day 4: Finding an Agent - Day 5: Asking Directions - Day 6: Negotiating a Deal - Day 7: Renting a Car - Day 8: Feedback to the Office - Day 9: Dealing with Customers – Day 10: Entertaining at a Restaurant
http://bogglesworldesl.com/businessESL.htm
Business English ESL Worksheets and Activities
contiene link per fare dei Roleplay (es. “alla Banca”: http://bogglesworldesl.com/bank_roleplay.htm)
http://www.businessenglishpod.com/
interessante ma è a pagamento. Però c’è un “free trial” da provare
http://www2.elc.polyu.edu.hk/CILL/eiw/
Vario materiale dal CV alle Lettere Commerciali
http://www.eslgold.com/business/useful_expressions.html
espressioni utili (nel parlato e nello scritto)
http://www.learn-english-today.com/vocabulary/a_vocabulary-contents.htm
contiene un dizionario generale ma anche un dizionario specifico per il Business English
http://www.utlcairo.org/glossario/glossarioA-D.htm#C
Glossario/Dizionario italiano-inglese commerciale-finanziario